We, at Richmond Region Tourism, had a unique opportunity to host a booth at the Fanfest, where the athletes and fans would gather after each race.

We were given a 10×20 space and the chance to show the world why our city was special.

We needed a special booth.

I developed a pitch deck, planned 10 days of activities, designed a booth that would reflect the character of the city, play local music, highlight local attractions and drive foot and web traffic to our partners.

When the gates opened we had a line that stretched about 30 feet trying to get their hands on custom printed swag bags. We were blocking other booths. It was a roaring success.

Here’s how it shook out