Spark Cash Plus
STRATEGY: Launch Capital One’s first card with no preset spending limit, and make it easy for business owners to understand the value.
ACTION: Creative Direction, Positioning, Video Production, Agency Management, Team Management
CHANNELS: Video, Social, Web, Direct Mail, Email, Display
RESULTS: Driven by a strong bonus campaign I creative directed, conversion metrics in the first 6 months exceeded targets
Sales Enablement Video
Positioning in action with an Early Sign Up bonus
Social launch post featured positioning, RTBs, and claims language.
My positioning and product launch work underpinned organic social campaign and national spots that are still running in 2024.