Leaders

STRATEGY: I acted on a clear mandate from an employee survey to humanize senior leadership. I also facilitated introducing the new Chief People officer to the firm and passing the baton from the previous CPO.
ACTION: Creative Direction, Video Production, Agency Management, Content Strategy
CHANNELS: Video, Email, Social (internal platforms)
RESULTS: The video exceeded benchmarks received high praise from employees and senior leadership, we introduced the new CPO to thousands of employees. Content was extracted from main video and socialized throughout the year.