Software launch
STRATEGY: Launch a SaaS business at a Fortune 100 company…from scratch.
ACTION: Creative Direction, Agency Management, Team Management, Partner Relationships
CHANNELS: Web, Video, Email, Social, Experiential, Sales Enablement, Display
RESULTS: Capital One Software launched on time and to much fanfare, exceeding conversion metrics, awareness goals, and lead acquisition in the first year.
Channel Execution Examples
Web - I led an internal design and copy team to launch 6 distinctive pages ranging from home page, to product page, to blog content.
Web - The product page was revised to meet content strategy shifts and features demo and explainer videos that I creative directed with agency support.
Social - Our social executions elevated the B2B brand and incorporated elements, textures, and shapes that evolved over time.
